Google Ads can be a powerful tool for driving sales, but forgetting to implement certain setup settings or using the wrong kind of targeting can see your clicks go through the roof but will often and can lead to wasted budgets.
Whilst the new Google Ads system is really good when you are setting up a campaign and will try to take you through a step by step process, you must remember that main aim is to get you traffic, so your main aim is to make sure you get the right traffic, which is why you need to make sure that you do the basics correctly when you set up a campaign, otherwise it stands little to no chance of working and will cost you money.
Here are five ways your campaign might be losing money:
1. Using the Wrong Landing Page
Sending users to a poorly matched or irrelevant landing page can cause high bounce rates. Ensure the landing page aligns with the ad’s message and the user’s intent.
2. Targeting the Wrong Keywords
Using broad or unrelated keywords can attract the wrong audience, wasting clicks. Refine your keywords to ensure they match user search intent. Even though PMAX campaigns do not use keywords, Search campaigns still do, so always make sure you use Phrase or Exact match, and keep a good eye on your negatives throughout the campaign.
3. Incorrect Location Settings
If your location settings are too broad, you may waste money showing ads in areas where your product or service isn’t available. Always adjust settings to target the right geographic regions if applicable, or exclude areas that you really do not want visitors from.
4. Forgetting to Set a Daily Budget
Without a set daily budget, your ads can overspend quickly, eating into your funds. Establish a realistic budget that aligns with your marketing goals and available resources and make sure this budget is enough for three months worth of PPC, as you should never judge success on one month, you need to give any campaign at least three to make any firm assumptions of success.
5. Not Using Conversion Tracking
Without conversion tracking, you won’t know which ads or keywords are driving sales or leads. This leads to inefficient spending. Implement conversion tracking to measure your campaign’s success and optimise your budget.
By addressing these common mistakes or potential pitfalls, you can make your Google Ads campaigns more efficient and ensure your advertising budget is used in the most effective way. These are often the 5 biggest things we see that are wrong when we review Google Ads accounts for potential clients who have just not had success, so make sure you remember to cover these five keys aspects and you should be well on your way to a better, more successful PPC campaign .
